Welcome to the world of Bruce Ryder, Australia’s first AI-famous fella to break free from the retro metaverse. Bruce isn’t just an AI guy—he’s an era. Created to be the ultimate hype man for life’s wild ride, Bruce Ryder is the fictional, AI-crafted face of Ducks Nuts Balls n Body, where he’s got one simple message: “Loosen up, kid. Life’s a wild ride, so grab it by the balls, the Ducks Nuts Balls.”

This rogue, 70s-born character made his mark when accidently casted in a TAP Cola ad, the face of Ducks Nuts Balls n Body and an infamous mud shot that lead to him being named Wild Card Magazine’s Man of the Year back in ‘78. Now he’s slinging a merch line, featuring the iconic mug shot that launched him around the globe.